This season is witnessing record viewership of UEFA Women champions league. The competition is increasing at a greater pace than ever. During the 1st six matchdays of the group stage, the attendance increased by 164.4% as compared to the previous season.
The new format is associated with the growth. The number of matchdays in the group stage increased to six giving the fans more action. An important role was also played by global broadcast distribution. During this season, 207 territories broadcast the matches with 44 broadcasters broadcasting live.
Disney+ has played a vital role in penetrating Europe. Free-to-air channels were also introduced to the accessibility providing more fans an opportunity to watch important matches. UEFA collaborated with the European Broadcasting Union (EBU) and some of the larger broadcasters. The deals ensure free-to-air in approximately 30 countries such as Spain, France, Germany, Portugal, Norway, and Sweden.
The numbers are impressive. The number of people watching live was 2.6 times more than the previous season (group stage). The average attendances at 54 matches had grown by 135 percent annually. There was also a rampant use of social media. The total interactions increased to 774 million and this is a 84 percent increase. According to UEFA, this is an indicator of the accelerated development of the UWCL digital presence.
The quality of production has also been enhanced. At least six cameras are present in each match. Since the quarterfinals, there are eight cameras, and the final might have up to fourteen. This makes the viewing more immersive to the fans. Disney+ is available in 11 languages, which will allow all global fans to watch the tournament.
The UEFA Women champions league is no longer a niche event. It is emerging as one of the leading sporting events with global followings, unparalleled popularity among fans, and huge crowds.
